Operations with warmth.
Account management with precision.
Strategy with meaning.
Growth without the chaos.

Build a Business That Flows

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Deliver Work That Impresses

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Grow With Intent, Not Chaos

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Build a Business That Flows ✦ Deliver Work That Impresses ✦ Grow With Intent, Not Chaos ✦

Hi, I’m Maddison

Here at Novella Haus, I work as an extension of your team — bringing structure to client delivery, ownership to email marketing, and clarity to day-to-day operations.

About Me

The structure behind your success.

My mission is to help businesses build strong foundations, deliver exceptional client experiences through multiple channels and scale with structure

— all through warm, strategic and human-first operational leadership.

My Services

Account Management & Client Experience

Strong client relationships don’t happen by accident.

I bring structure, communication, and ownership to client accounts — ensuring expectations are clear, delivery is smooth, and relationships are protected.

I help turn email into a reliable growth channel — not an afterthought.

From campaigns to lifecycle flows, I manage and optimise Klaviyo so it supports retention, revenue, and customer experience.

Email Marketing & Lifecycle Support

As businesses grow, delivery can quickly become reactive.

I help put structure in place so teams know what’s happening, what’s next, and who owns what — without unnecessary process.

Operations & Delivery Leadership

What my clients are saying

  • Having Maddison onboard has helped my business so much. She has helped my company build the foundations and give us that strength we need to grow.

    —Design Marketing Agency

  • Having Maddison onboard has helped my business so much. She has helped my company build the foundations and give us that strength we need to grow.

    — Skin Care E-Commerce Business

  • Maddison's outstanding worth ethic and dedication to delivering high-quality results made her an invauable asset to our team. Her tireless efforts and attention to detail ensured that every project she touched was completed to the highest of standards.

    — Marketing Agency

  • Having Maddison help with our email marketing strategy helped us immensely. We had the data but we didn't know how to work our way through it - Maddison helped us work through it and finally helped email work for us.

    — Kitchen utensils business

Let’s kickstart your business

I’ll be with you every step of the way.

Get in contact